Getting The Most From Your Magnet Printing
Just about any business can benefit from the power of magnet printing. An average family of four will open the refrigerator twenty times a day or more! That's twenty exposures for your business name every day for every household that has your magnet in it.
Where can you stick your magnet? Just about anywhere that's metal.
- Refrigerators
- Filing cabinets
- Vending machines
- Appliances
- Lockers
- Cars, trucks, and SUVs
In other words: get those magnetic business cards out there!
- Hand them out at conventions and trade shows.
- If you have a storefront, leave a stack of magnetic business cards at the registers and encourage customers to take them.
- Holding an open house, special sale, or special event? Include a magnetic business card with each invitation.
- Add a magnetic business card to each piece of mail you send.
- Make sure every customer receives a magnet. It's a small token, price-wise, but customers will appreciate the gesture. And it's often easier to generate repeat business than to find new clients! A magnet will help current clients keep your business in mind.
- Give a stack of magnetic business cards to complimentary businesses. If you own a pet store, for example, you can place your magnets with veterinarians, groomers, and dog sitters. Do the same for complimentary businesses in your storefront and create a targeted advertising network.
- Team up with a complimentary business and create magnetic business cards to advertise both! If you own an ice cream store and you make magnets with the hamburger joint next door, both businesses will benefit for half the cost.
- Hand out magnetic business cards during parades, sidewalk sales, and street fairs.
- Give a stack of magnetic business cards to your local Chamber of Commerce or Visitor's Center. Folks who aren't familiar with the area will be able to find you quickly and easily.
- Be creative! Cover a company vehicle in stickers and encourage people to help themselves when you're parked.
Don't limit your customers to just one magnet. There are lots of places around the house and around the office where your fridge magnet can have a huge advertising impact. When your name and contact information is in front of a potential customer each and every day, you can bet that you'll be the first person they call when they need what you offer.
Make it easy for potential and returning customers to contact you with a magnetic business card. You'll save the customer's time -- they won't have to flip through the phone book or search the internet to find someone who suits their needs. When you make a customer's life easier (even in little ways) it pays off. They'll be back to patronize you again and tell friends and family how great you are.
Be sure to keep plenty of magnets on hand -- you'll be amazed at how fast they disappear into homes and offices to decorate appliances, metal cabinets, and lockers.
