Are you ready to design brochures that really stand out? Try these design tips.
- Make sure your message is right on the first page. Too many readers don’t go beyond the first page — as much as 80 percent of readers don’t get beyond the headline.
- Use one illustration on the cover, rather than several. One large image will make a stronger impact than many small ones.
- Make sure your logo is included! And use the same logo and other design elements in all your advertising — this helps establish a brand.
- Use photos instead of hand-drawn illustrations. Photographs suggest reality to readers, and tend to be remembered better.
- Always put a caption with each photograph. After the headline, the picture captions are the most-read part of any brochure, sales letter, or other mailing.
- Make sure you give readers the facts. Include all the important details a customer may need to know — cost, store hours, and other details.
Last but not least — always tell your reader the action you want them to take. Do you want the people who read the brochure to visit your website? Call? Send back a survey? Everything you send must include a clear call to action. It may seem pushy or too obvious to ask for an action directly, but if don’t ask, no one may ever do what you want.